Raila Odinga’s ODM party has made changes to its brand colours ahead of the 2022 General Election.
The Orange Democratic Movement (ODM) was well known for the dominant Orange colour in its brand for the past 16 years.
During a consultative meeting with the Nyanza region on August 19, Raila Odinga’s ODM unveiled their new brand colours that will define the party going forward.
Odinga’s team has added blue and white on top of their signature Orange colour.
In the Hoamabay meeting, the ODM leader was dressed in a mixture of the new party colours; he had a blue cap, blue scarf and an orange/blue floral shirt.
As usual, ODM events are decorated in Orange, but this was not the case in Homabay as the decor people used orange, white and blue colours.
Other than a change in dressing and surroundings, Raila Odinga’s ODM has unveiled a new logo and motto for his 2022 campaigns.
The new logo is the letter ‘R’ for Raila accompanied by the words ‘Inawezekana’ and #5 denoting he will be taking a stab at the presidency for the 5th time.
The number 5 could also be interpreted to mean the fifth President of the Republic of Kenya, a position that Raila intends to take in the 2022 General Election.
Across their social media platforms, the ODM party has been using the slogans ‘Inawezekana’ and ‘Azimio la Umoja’ the ODM leaders 2022 General Election catchphrases.
In his new beginning, Raila Odinga hopes to change his political tactics and focus more on unifying the country.
“We must cleanse our country of the spirit of anger and bitterness, the spirit of revenge and entitlement,
We must continue on a path that reconciles, unites, calms and stabilizes our country. We must embrace forgiveness and not vindictiveness,” he wrote in a Tweet.
On August 9, the Wiper Party leader also unveiled a reborn brand as he launched the Stephen Kalonzo Musyoka command Centre in Nairobi.
While launching the new centre Kalonzo noted that his ambitions are clear and that he means business.